Michael Colella

Michael is a seasoned business & engineering leader, currently working as the Head of AI at Monster Energy. Before working at Monster Energy, Michael worked as AXS’ Senior Director of Global Data Strategy & Analytics, where he led business intelligence, analytics engineering, web analytics & data instrumentation for the US, Canada & Japan.

Prior to working at AXS, Michael was a chief data scientist & technology leader at the Boston Consulting Group through Gamma, their advanced analytics & AI powerhouse.

Michael started his career doing genetics as well as cognitive & behavioral neuroscience research, eventually falling in love with data science & AI – since making that career change, he has never looked back.

Michael has held various senior leadership roles within analytics, including leading global analytic innovation at Kraft Heinz & functioning as the Chief Data Scientist at Upshop.

He has a passion for helping organizations find ways to leverage advanced analytics to hit their financial & marketing goals, scale with success & make AI real for business.

He is a graduate from the University of Chicago & has completed post-graduate work at both MIT & Northwestern. He recently completed his Tech MBA at Columbia University in New York City and is currently a professor at USC.

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