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Brian Craft is a data scientist with ten years of industry experience. He is currently a Business and Marketing Data Scientist at Google, where he focuses on building models to analyze creative ad effectiveness. Previously he worked as a Principal Data Scientist at Conagra Brands, where he focused on demand forecasting, and as a Data Scientist at where he developed models around vehicle churn and pricing. He holds a BA in Economics and a MS in Data Science with a focus on Computational Methods from DePaul University.