Donald Patchell, MSE, MBA

“Over more than 30 years, Don has served in a variety of assignments that utilize research and data analysis to provide impact to major CPG, Retail and Foodservice companies. Don currently serves Assistant Clinical Professor at the University of Chicago, Previously Don served as Board President of Chicago Chapter of the American Statistical Association and as Program Director of the MS,Business Analytics program at DePaul University. As Senior VP, Analytics for HAVI Group, Don helped pioneer new analytics implementations for McDonald’s and Coca-Cola. Prior to joining HAVI Group, Don was Director of Advertising Analytics for Sears, Roebuck & Co. – bringing cutting edge analytics of Sears’ media (tv, radio, print) support to drive ROI based decision making. Don has also managed research and analytics for several major brands for Kraft Foods and site location analytics and modeling for Hallmark Cards.

Don was also an active duty U.S. Army officer for 11 years – serving in troop leadership positions in South Korea, Germany and the U.S. Don graduated from the United States Military Academy at West Point with a BS in Engineering. Additionally, he has an MSE in Operations Research from The University of Texas at Austin and MBA from the University of Kansas.”